Good design starts with the user. It ends with great results.

I work with organisations as a contractor or full-time employee, and alongside that I take on independent projects of all sizes. I'm always open to new opportunities where I can contribute.

It depends on the problem, but it usually starts with understanding the user and the business context before any pixels. I do discovery and research first, then shape the approach with the team, prototype at the right fidelity, and test with real users early. I keep it lean, and I'm happy to adapt the process to how a team already works rather than forcing a rigid one.

I've worked across ecommerce, telecommunications, fintech, HR tech, and software products, in both B2B and enterprise environments. That variety has helped me adapt quickly to different business models, product complexities, and user needs.

I work well embedded in product teams, and I'm comfortable leading a design track or working as a senior contributor. I've led cross-functional teams of five to twenty people, and I enjoy the space where design, engineering, and product overlap. I'm at my best when there's a hard problem to solve and a team that wants to solve it properly.

Yes, all three. I led the design of a human-in-the-loop AI system at Tesco, built a shared design system for BT's enterprise portfolio, and accessibility has been a consistent thread through my work. I'm comfortable working at the intersection of these, and I bring that experience to projects that need it.

I measure against outcomes, not just whether something shipped. For customer-facing products that means things like conversion, NPS, and CSAT. For internal tools and apps it's more about time on task, failure and retry rates, and how much manual effort the work saves. I like to agree on the metrics early so we know what good looks like, and I check in against them as the work progresses.

Yes. I'm open to both roles and independent projects where there's a good fit. Share some details and I'll come back with my current availability.

I'm comfortable working remotely, in hybrid setups, or on-site, depending on what the role or project needs. I'm UK-based and used to working with distributed teams across time zones. I'm also open to travel or relocation within the EMEA region for the right opportunity.

I'm fluent in the usual design toolkit, including Figma, Sketch, Miro, Axure, Balsamiq, and UXPin, alongside the Adobe suite for visual work. I also use testing and analytics tools such as Optimizely, VWO, and Google Analytics, and I'm comfortable with Jira, Notion, and similar. I use AI assistance in my own workflow too, for research, prototyping, and writing, so I'm at home with the modern tooling and how teams work with it day to day. I pick tools to fit the problem rather than the other way round, and I adapt quickly to whatever a team already uses.

I take on independent projects that align with my skills and interests, typically design strategy and leadership, user research and usability testing, and UI and visual design. I'm selective about what I take on so I can give each project the focus it needs.

I usually work on a fixed-rate basis. It starts with an initial consultation to understand your needs and scope, then a clear proposal covering deliverables, timeline, and milestones. Pricing reflects the scope and complexity of the work.

It depends on scope and complexity. Independent projects typically run from 2 to 12 weeks, while longer contracts can span several months. I'll set out a clear, realistic timeline during the initial consultation and keep you updated as things progress.

Yes, regularly. I collaborate with other independent professionals, such as developers, copywriters, and marketers, depending on what a project needs. I'm also happy to slot into your existing team or preferred freelancers, and to coordinate with other independents when a project benefits from a broader mix of expertise.

Yes. I mentor designers at different stages of their careers, from those just starting out to more experienced practitioners looking for a second opinion. Sessions typically cover design reviews, career guidance, and targeted skill development such as Figma or UX research. Get in touch if you'd like to discuss what you're looking for.