Skip to content
dezmanjate.xyz

SmartMooV

Advertising on the Move

Leading service design for a start-up building a mobile advertising platform that connects advertisers with fleets of vehicles — from business model validation to brand, service proposition, and the marketplace website. Full case study coming soon.

AdTechMarketplaceStart-up
Role
Service Design Lead
Client
SmartMooV
Sector
AdTech / Mobility
Team
TBC
Location
TBC
Duration
TBC
Service DesignBusiness Model ValidationBrand StrategyUX StrategyWeb Design

Coming soon

This case study is currently in progress. The full narrative — covering how we’re building SmartMooV’s mobile advertising platform — is being written and will be published here shortly.

In the meantime, here’s a preview of what it covers:

  • The Challenge — connecting advertisers with fleets of vehicles through a two-sided marketplace.
  • The Approach — validating the business model with prospective advertisers and fleet operators, shaping the brand and service proposition, and designing the website that introduces the offer to both sides.
  • The Outcome — a mobile advertising platform that turns vehicles into moving media.